Month: September 2010

The Predictive Web

Can you create serendipity? Great marketing provides branding, an experience and utility. Serendipity is usually an after-thought. How can you create a genuine and timely experience for the consumer? Shouldn’t the experience suffice? No. We’re at the point where the timing of the message is often more important then the content inside that message. What…
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Where Do Conversations Live?

Where do you hear a joke first? Is it from your friend? A relative? A co-worker? Online? Or from an actual comedian? Maybe you were lucky enough to hear it in the original writing session. Most of the time it won’t matter. However, the medium through which the joke is received (and its make-up) will…
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