Month: January 2010

Why People Hate Your Viral Marketing

  Viral marketing doesn’t exist unless your content actually goes viral. This is contrary to what countless advertising, production or guerrilla marketing companies will tell you. (Sorry guys.) When a piece of marketing does go viral? It will either burn out fast and furious or enjoy infamy and adulation from its many fans. What separates…
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Do Meta Approaches Work?

  Self-awareness is tricky, especially in pop culture. It creates both paradoxes and unique challenges for content creators. Is total originality a dying art? After all, even “new” television and movie media make constant use of cultural references to drive home a point. (Think Family Guy.) Originality isn’t dead. It has just evolved beyond simple…
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