(312) 296-0068
hello@buildscaleprosper.com

Author: Stuart Foster

Introducing Partnerships at Build. Scale. Prosper.

From the beginning, we knew that Build. Scale. Prosper. was a company that was going to succeed not just on the quality of our work and products but also on the quality of our partners. We’ve been lucky already to identify several key players (we just brought on board Jeff Pomeranz as our sales director)…
Read more

Why Snapchat Works

The photo above is gorgeous. Now granted that’s a subjective opinion but don’t tell me you wouldn’t be the slightest bit jealous if your coworker or friend posted that in your Instagram feed. Come on, it’s only human, isn’t it? Since it’s launch in 2010 – Instagram has sat at the pinnacle of what is…
Read more

Altruism or Anonymity?

How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are…
Read more

Understanding the “Let’s Play” Phenomenon

  Ever wondered what YouTube channel has the most subscribers? Who would you guess it is? Bieber? Rhett and Link? Maybe Epic Rap Battles of History? Give up? It’s actually PewDiePie. Wait, who? Yep, with 28 million+ subscribers, a Swedish live-streamer who specializes in play-throughs (with commentary of course) of the latest video games has…
Read more

Brands Shouldn’t Build Ecosystems, They Should Improve Them

Andrew Carnegie’s style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we’ve moved from a brick and mortar world to a digital one. You can’t really “own” data and code. Numerous attempts at controlling the flow and spread of code (see DRM, CD keys etc.)…
Read more

The Predictive Web

Can you create serendipity? Great marketing provides branding, an experience and utility. Serendipity is usually an after-thought. How can you create a genuine and timely experience for the consumer? Shouldn’t the experience suffice? No. We’re at the point where the timing of the message is often more important then the content inside that message. What…
Read more

Where Do Conversations Live?

Where do you hear a joke first? Is it from your friend? A relative? A co-worker? Online? Or from an actual comedian? Maybe you were lucky enough to hear it in the original writing session. Most of the time it won’t matter. However, the medium through which the joke is received (and its make-up) will…
Read more

Parasitic Marketing

(Par-a-site) n. 1.  An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host. Fill a need. Position accordingly. Profit. It’s that simple. Parasites do this better then anyone. They fill holes in a product and in turn leverage that product’s popularity to…
Read more

What is Geolocation’s Endgame?

Want to confuse someone? Start talking about the importance of geotargeting, user profiles and predictive data modeling. Now ask them if they’ve checked into Foursquare yet. Geolocation is hot. As in, $150-million-dollars hot. Why shouldn’t it be? It blends mobile, contextual information, gaming and serendipity into a relevant experience, enabling users to change their behavior…
Read more

Gaming Mechanics: The Illusion of Openness

Video games used to be fairly straightforward: a world to save, a princess to rescue or finding a piece of fruit. However, as consumers’ tastes evolved? The games have kept pace and have exceeded the limits of what was thought to be  previously impossible. Today’s games are largely “sandbox” based meaning that they have a…
Read more