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Month: May 2010

What is Geolocation’s Endgame?

Want to confuse someone? Start talking about the importance of geotargeting, user profiles and predictive data modeling. Now ask them if they’ve checked into Foursquare yet. Geolocation is hot. As in, $150-million-dollars hot. Why shouldn’t it be? It blends mobile, contextual information, gaming and serendipity into a relevant experience, enabling users to change their behavior…
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Gaming Mechanics: The Illusion of Openness

Video games used to be fairly straightforward: a world to save, a princess to rescue or finding a piece of fruit. However, as consumers’ tastes evolved? The games have kept pace and have exceeded the limits of what was thought to be  previously impossible. Today’s games are largely “sandbox” based meaning that they have a…
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